What is content? Content consists of blogs, case studies, whitepapers, videos on YouTube - any material that is “Googleable” or found through a Google search. This is different from social media posts. Your posts should drive traffic to your business content. Your content then serves as resources for your audience to find your business.
So let’s answer that question - how is content marketing different for a small business?
Now, if you don’t have a blog, website or use WordPress, you can put content out on your LinkedIn page, for example. LinkedIn is free with no word limit, you can post a 250 word blog or article to your Linked In page, no limit. Start there.
Or, you can hire a copywriter to write a blog and use keyword research for you - or learn how to do this yourself. I teach classes on all these topics through my marketing accelerator - learning how to do all this and hire out those to help you as well, can all be integrated into your marketing strategy.
Do you want more advice on how to craft your content's messaging?
We've got an article that takes a deeper look at creating a great branding message. What's Holding Your Small Business Back - A Quick Look Into Your Business Brand
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