What we think keywords mean and what they actually are, are two different things! Let’s cover what keywords are, when you should be using them, and how you should be thinking about them.
Here’s a tip - to figure out what they are searching for I recommend using a site Answer the Public - this keyword tool allows you to see what are the most common searches around a topic.
With each piece of content you create, you need to find out a way to answer one question - don’t use that content to answer 85 questions!
Want to learn more about how to pick the keywords that will resonate with your customer?
Aligning your customer's story to your communication is the secret to all good marketing. Check out these related articles for more details: What's Holding Your Back - A Quick Look Into Your Business Branding or Why You Should Be Spending More Time Developing Your Small Business Brand
Email Marketing, Content Planning, Batch Creation
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